About us

Who we are

An engineering company that took on a legal problem

IT CPO is registered in France as a société à responsabilité limitée à associé unique, with software and systems consulting as its declared activity (APE code 6202A). That origin is not incidental to what BrandNameGuardians does.

Brand protection has two halves. The second half is legal work: what your rights cover, what a platform’s procedure requires, whether a particular use is actually infringing. The first half is a data problem — noticing, at scale and continuously, that a name is being used somewhere it should not be. Most of the misuse our clients care about is invisible from the inside of their own company. You cannot enforce what nobody has seen.

So we built the seeing part properly: crawlers that check search results from the geographies your customers are actually in, capture pipelines that record a page as it looked at the moment we found it, and matching that survives the deliberate misspellings and homoglyphs people use to slip past a simple keyword filter. Then we put trained analysts in front of the output, because a detection is not a decision.

What we believe

Evidence before argument

A takedown request is only as strong as what sits underneath it. Every item we file carries the URL, the capture, the timestamp, the geography it was served in, and whatever we could establish about who is behind it. If the matter later goes to a lawyer, an arbitrator or a court, you are not starting from scratch — the file already exists.

Proportionate enforcement

Firing notices at everything that mentions your name is easy, cheap, and eventually expensive. Platforms track the reversal rate of the parties who file with them. A rights holder with a reputation for over-claiming gets slower handling and closer scrutiny on the cases that genuinely matter. We would rather file thirty solid requests than three hundred noisy ones.

Say what we do not know

We do not control platform decisions, so we do not sell removal guarantees. We are not lawyers, so we do not offer legal advice. When your trademark position is weak in a particular market, we tell you that at the assessment stage rather than invoicing you for filings that will be refused.

Who we work for

• Trademark owners — from single-mark businesses to portfolios spread across several jurisdictions.
• In-house legal and brand teams — where monitoring capacity, not legal judgement, is the missing piece.
• IP counsel acting for clients — we do the detection, capture and platform filing; the advice and any proceedings stay with you.
• Franchise networks and licensors — where the hard part is distinguishing an unauthorised third party from a licensee who has drifted out of the brand rules.
• Direct-to-consumer and subscription brands — the businesses that lose the most to brand bidding and lookalike checkout pages.

How the practice is staffed

We are deliberately structured around three functions rather than a large headcount:

• Engineering builds and runs the monitoring, capture and matching infrastructure, and the client reporting that sits on top of it.
• Analysis reviews every detection before it becomes a filing, and decides what is infringing, what is lawful use, and what falls outside your scope.
• Enforcement prepares and submits the requests, tracks each platform’s response, handles counter-notices, and escalates where a procedure allows it.

Where a matter needs qualified legal advice, a court filing or a UDRP proceeding, we work with your counsel or with external IP lawyers instructed by you. We do not present ourselves as a substitute for either.