Trademark monitoring
A continuous watch on the channels you care about: search engines and ad networks, marketplaces, app stores, social platforms and newly registered domains matching your marks.
Brand protection · Trademark enforcement · EU-based
Your brand name, defended on every channel it appears.
We watch the places your trademarks get misused — paid search, marketplaces, social platforms, app stores and the domain system — capture the evidence, and file removal requests through each platform’s own rights-holder process. Every request we send has a documented case file behind it.
- Registered in France IT CPO SARLU — SIREN 897 603 296, registered office in Montlignon, France.
- Authorisation only We act solely under a signed mandate from the rights holder or its counsel.
- Human review before filing An analyst assesses every detection. Automation finds; people decide.
- Evidence you can reuse Timestamped captures and a case file your lawyers can take further.
The problem
A brand name is an asset. Online, it is also an open invitation.
Most of the damage is not dramatic infringement — it is a steady leak of traffic, margin and trust to people using your name because nobody stopped them.
- Brand bidding in search ads Competitors and arbitrage operators buying your name so their ad sits above your own result.
- Unapproved affiliate & reseller pages Lookalike landing pages, invented discounts and claims you never signed off on.
- Counterfeit & grey-market listings Marketplace sellers trading on your name with product you never made or never released there.
- Impersonating profiles & fake support Social accounts and “customer service” handles collecting your customers’ data.
- Typosquatted & confusing domains Near-miss spellings and misleading extensions parked, monetised or pointed at a copy of your site.
- Phishing under your identity Pages borrowing your name, logo and tone to harvest logins or card details.
What we do
Six things we do for rights holders
Engaged individually or as a continuous programme with monthly reporting.
Search & advertising enforcement
Trademark complaints filed through the published rights-holder procedures of the major ad platforms, with the ad copy, landing page and advertiser detail already documented.
Marketplace takedowns
Notices to marketplaces, sellers and hosting providers covering counterfeit, grey-market and unauthorised-reseller listings — then follow-up until the listing state is confirmed.
Domain & DNS action
Cybersquatting assessment, registrar and registry abuse reports, WHOIS and DNS evidence, and the prepared file your counsel needs for a UDRP or URS proceeding.
Impersonation removal
Fake profiles, pages, groups, channels and mobile applications trading on your name, reported through each platform’s impersonation and brand channels.
Evidence & reporting
Timestamped screenshots, source captures, URL and responder records, and a chain-of-custody log — a file you can hand to counsel, an insurer or a court.
How it works
Five steps, in this order, every time
The order matters. We establish what you own and prove that you asked us to act before anything is filed in your name — that is what makes an enforcement request hold up when it is challenged.
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Scope & rights review
We record which marks are in scope: registration numbers, classes, jurisdictions, and the channels you want covered. We tell you plainly which of your marks are strongly actionable and which are not.
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Authorisation
You sign a Letter of Authorisation naming us as your representative for enforcement filings. No mandate, no filing — without exception.
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Detection
Monitoring runs on the agreed channels and geographies. Every hit is captured with its URL, timestamp, screenshot and, where available, the advertiser or seller identity.
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Analyst assessment
A person decides whether each detection is genuinely infringing, arguably lawful — comparative advertising, legitimate resale, nominative or editorial use — or simply out of scope. Only the first category proceeds.
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Enforcement & reporting
We file, track, escalate where a platform’s process allows it, handle counter-notices, and report to you monthly with outcomes and what remains open.
Coverage
Where we monitor and file
We use each platform’s own published rights-holder or abuse procedure. We are not a partner, agent or affiliate of any of them, and we do not claim any privileged channel.
Search & advertising
- Google Ads
- Microsoft Advertising
- Google Shopping
- Display & native networks
- Organic search results
Social & video
- TikTok
- X
- YouTube
- Telegram
Marketplaces & app stores
- Amazon
- eBay
- Etsy
- AliExpress
- Regional marketplaces
- Apple App Store
- Google Play
Domains & infrastructure
- Registrars
- Registry abuse contacts
- Hosting providers
- CDNs & proxies
- Newly registered domain feeds
Our limits
We enforce. We don’t overreach.
An enforcement service that files carelessly damages the client it is meant to protect: wrongful requests get reversed, accounts get flagged as abusive, and a genuine case arrives with a credibility problem. So we bind ourselves to these limits and publish them.
- Written authorisation first. We verify who you are and that you hold or represent the rights before any filing.
- No filing against lawful use. Comparative advertising, authorised resale, nominative use, reviews, journalism and criticism are not our business.
- Counter-notices get read. Anyone who receives a request from us can reach a human. If we got it wrong, we withdraw it in writing.
- No promised outcomes. Removal is the platform’s decision. We commit to the quality and speed of our filing, never to their verdict.
- We are not a law firm. We do not give legal advice and we say so early, not in the small print.
Questions we get first
Before you engage us
Does my trademark have to be registered?
It does not have to be, but registration changes what is realistic. A registered mark with a number we can quote is the strongest basis on almost every platform — most rights-holder procedures are built around exactly that. Unregistered marks can sometimes be actioned on passing-off or consumer-confusion grounds, but outcomes are far less predictable and some platforms will decline outright. We review your portfolio and tell you which marks are actionable, on which channels, before you commit to anything.
How fast does something come down?
We file within two business days of confirming an infringement, and same-day for phishing or payment fraud using your identity. What happens next is the platform’s call, not ours. Ad-network trademark complaints often resolve in days; marketplace disputes with a responding seller and registrar matters can run for weeks. We report where each item stands and escalate wherever the platform’s process gives us a route. We will not quote you a removal rate we do not control.
Are you a law firm? Do you give legal advice?
No, to both. BrandNameGuardians is a monitoring, evidence and enforcement-filing service. We do not provide legal advice, we do not represent clients in court or arbitration, and no legal professional privilege attaches to what you tell us. Where a matter needs advice or a formal proceeding — a UDRP filing, an infringement action, a cease-and-desist with legal weight — we prepare the evidence file and work alongside your own counsel, or you can instruct counsel of your choosing.
Who is allowed to instruct you?
The rights holder itself, an employee with authority to act for it, or its appointed legal counsel. We verify the company, the signatory’s authority and the chain of title to the marks before we accept an engagement. We will not act for a party that cannot show it holds or represents the rights — including where the intent is to suppress a competitor’s lawful advertising. The details are in our Client verification & authorisation policy.
I received a request from you and I think it is wrong.
Then we want to hear from you, and quickly. Write to [email protected] with NOTICE in the subject line, quoting the reference on the request. A person who was not involved in the original filing reviews it. If the use is lawful or we made a factual error, we withdraw the request in writing to the platform and tell you we have done so. See Counter-notices & disputes.
Start with an assessment, not a contract.
Tell us the marks and the channels that worry you. We come back with what we found, what is actionable and what it would take — before anyone signs anything.